Task List: If Your Brand Was A Person…

November 14, 2015 / By

November 14, 2015 / By

Define your brand personality, story and positioning statements

  • Think of your brand as a person with a distinct personality. Describe him or her, then convey these traits in everything you do and create.
  • Write positioning statements and a story about your brand; use them throughout your company materials.
  • Choose colors, fonts and other visual elements that match your personality.
  • Determine how your employees will interact with prospects and customers to convey the personality and make sure your brand “lives” within your company.