Define your brand personality, story and positioning statements
- Think of your brand as a person with a distinct personality. Describe him or her, then convey these traits in everything you do and create.
- Write positioning statements and a story about your brand; use them throughout your company materials.
- Choose colors, fonts and other visual elements that match your personality.
- Determine how your employees will interact with prospects and customers to convey the personality and make sure your brand “lives” within your company.