Social media is an inevitable part of running a business. Whether your business is active on social media or not, you can be sure that your guests are tweeting, posting, and Instagramming about your restaurant online.
For many restaurant operators, managing social media profiles is just another item on the increasingly long list of to-dos. For others, social media is a priority in their business development and something they’ve built into their marketing plans.
It is from these gurus that we derive inspiration and motivation.
1. Create a Consistent Voice
Even without professional help, it’s possible to create consistent message and imagery for your business. It allows your to brand to become more than just a place to eat food, enabling guests to relate to your business outside mealtime. Use social media as an extension of the guest experience, solidifying your brand loyalty from guest’s mobile devices.
2. Respond to Online Reviews
By addressing negative reviews and showing appreciation for positive ones, the Paris team has created a transparent and friendly persona online. They’re not afraid to talk about their flaws and make a public attempt to improve upon them. The managers on Yelp! use any negative reviews as an opportunity to learn about their business and to turn naysayers into brand advocates. Even if you’re not able to address every post on your Yelp! page, it’s a good idea to address your disgruntled customers and to try to turn that relationship around.
3. Share Customer-Generated Content
Pieology is turning their customers into valuable brand ambassadors by sharing their comments and photos online. By acknowledging these posts and encouraging them with the #MyPieology hashtag, Pieology is creating social proof for the brand and generating a backlog of social media content. It’s essentially free marketing!
4. Offer Exclusive Coupons to Social Followers
Pieology gets a second shoutout here because this location is taking the next step in encouraging customer social media engagement by offering an exclusive deal to customers who share online! Pieology is rewarding their social media network for talking about their business. Additionally, coupons like this are more likely to be shared among friends and can inadvertently increase the size of the restaurant’s network overall. According to a study from Whaleshark Media, 74% of active coupon users indicated that they would be likely to try a new brand if they received a coupon or promotion code.