About US

The cure for anything is salt water: sweat, tears, or the sea.

Our team is passionate about three things: hard work, business and the ocean.

Based in sunny South Florida, we specialize in consumer and artisan goods, with a special interest in supporting products that are local, organic or natural, or that support a good cause or purpose. Our portfolio of clients ranges from small community groups and green markets to luxe, ultra-premium skincare lines. In our careers, we have managed PR, social media and blogger campaigns from companies that range from startups to some of the most recognizable brands in the country.

Julie Wolhberg (Founder) with Aiden (VP & Son)

Julie Wohlberg, Principal

Founder Julie Wohlberg has more than 20 years of experience in marketing and business development in the consumer and B2B tech, beauty, apparel, home goods and luxury lifestyle, and F&B spaces having worked with American, European and South American startups, boutique brands and small business owners from concept to exit, including venture capital fundraising, business development/strategic partnerships, and overseeing global teams of marketers, customer service staff and business development teams of more than 60 across eight countries. Her work on Fotolia (now Adobe Stock) as Global Director of Communications and Business Development led the company from launch to a reported $800 million exit to Adobe.

Through her work as the founder of BlogWire, LLC, she has managed blogger outreach and social media marketing campaigns for some of the most recognizable household brands in America, including but not limited to Lands’ End, Thermos, Bic, Gatorade, Clorox, SC Johnson, Petco, and more than 400 others. Wohlberg is the founder of SheCon New Media Expo, ranked one of the country’s Top Events for Young Entrepreneurs by Under30CEO, and serves as an analyst for Bain Capital, advising on the value of investments for stock photography and social media startups.

Through her work with Live Ultimate Whole Skincare, Wohlberg planned, executed on and marketed the Serena Williams Live Ultimate Run South Beach, which garnered over one billion digital impressions and featured celebrity appearances by Serena and Venus Williams, Miami Heat’s Ray Allen, The Today Show’s Al Roker, and others.

In her “spare” time, she can be found chasing her son, the VP of VIP, or on the water, chasing dolphins or playing pirates.