Marketing Services For Purpose-Driven Brands
We help mission-led businesses and organizations optimize their message, strengthen their digital presence, and build smarter systems for sustainable growth.
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Boca Raton, FL
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Unlock your potential and transform your life today!
Don’t wait any longer. Take action today and embark on an exciting journey to achieve your goals. Let us guide you through the process and help you unleash your true potential.
our ethos
We believe the best marketing is clear, useful, and connected to the way a business actually operates. Strategy should not live in a presentation that gathers dust, and technology should not make work more complicated. Every recommendation, website, campaign, and automation we build is designed to solve a real problem, support a meaningful goal, and streamline operations.
Saltwater works as an extension of your team, bringing senior-level thinking without unnecessary layers, inflated overhead, or junior staff handoffs. We listen closely, move thoughtfully, and build practical systems that fit your organization—not a cookie cutter template. The result is work that feels aligned, sustainable, and genuinely useful long after launch.
JULIE WOHLBERG
FOUNDER | PRINCIPAL
Julie is a serial entrepreneur and senior marketing strategist with more than 25 years of experience across media, public relations, partnerships, events for consumer brands, nonprofits, and emerging technology. She has launched and scaled multiple bootstrapped ventures, giving her a practical understanding of what it takes to build a brand, create demand, generate revenue, and grow with limited resources. Her work with Fotolia led the company from launch to an exit to Adobe for a reported $778 million, a near-unicorn exit.
Her first companies, BlogWire and SheBlogs.org, were at the forefront of influencer marketing before the term had entered the mainstream, connecting brands with influential publishers and online communities. Through BlogWire, Julie led digital marketing, social media, and blogger outreach campaigns for some of the country’s best-known brands, including SC Johnson, BIC, Lands’ End, GoPro, Butterfinger, American Standard Brands, Hyundai, and hundreds of others. She later created SheCon, a new media and entrepreneurship conference named one of the country’s top 50 events for young entrepreneurs by Under30CEO.
Julie’s work sits at the intersection of storytelling, business development, digital strategy, and operational problem-solving. She has been featured as an expert on digital marketing and marketing to women in Forbes, PRWeek, Bulldog Reporter, ReadWriteWeb, Search Engine Watch, and other outlets.
SEO & AI Optimization Services
What’s Holding Your Website Back?
Your website should help people find you, understand you, and take action.
Our SEO + AI Search Visibility Audit identifies where your site may be losing visibility, trust, and conversions across Google, ChatGPT, Perplexity, Copilot, and other search platforms.
You’ll receive a clear, prioritized roadmap showing what to fix first—and where the strongest opportunities are.
WHY SALTWATER
Senior marketing leadership, seamless execution, and smarter systems — without the agency weight.
Saltwater Interactive helps small teams solve the messy middle of launch and growth: unclear messaging, outdated websites, inconsistent outreach, manual workflows, and marketing efforts that are happening without a real strategy behind them.
We bring the judgment of a senior strategist, the flexibility of a boutique partner, and the practical tools small businesses need now — including websites, AI automations, campaigns, and visibility systems built around real-world execution.
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Fractional senior support that feels
integrated, not outsourced
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Strategy, business development, AI systems, and operations under one roof
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25+ years across media, PR, partnerships, nonprofits, events, and emerging brands
OUR SERVICES
SENIOR CONSULTANTS, NOT JUNIOR STAFF
Why Choose Us
Brand & Growth Strategy
Clear positioning, sharper messaging, campaign planning, and strategic direction for brands and organizations that need focused momentum.
Websites & Landing Pages
Clean, conversion-focused websites and pages that help people understand what you do, trust you faster, and take action.
AI Automations & Workflow Systems
Practical AI tools, intake flows, follow-up systems, internal assistants, and automations that reduce repetitive work.
Outreach & Lead Generation
Prospecting systems, email campaigns, partnership outreach, sponsor outreach, and business development support designed to create real conversations.
PR, Digital Marketing & Paid Media
Media relations, content strategy, social media marketing, influencer campaigns, PPC, paid social, search engine marketing, launches, and integrated campaigns.
SEO & AI Search Optimization
Search audits, website optimization, content strategy, and AI visibility improvements designed to help your business appear when customers search on Google, ChatGPT, Perplexity, and other AI-powered platforms.
OUR CLIENTS
Saltwater Interactive works with founder-led, purpose-driven brands and personalities across a variety of industries, from B2B and B2C techology, lifestyle, wellness, skincare and apparel, and nonprofit organizations.
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