We Work Inside Your Business
We become an extension of your leadership team, working within your meetings, platforms, workflows, and operating rhythms - not outside them.
Strategy. Storytelling. Execution.
Integrated Growth Systems for Story-Driven Brands
Sharper Brands. Smarter Systems. Stronger Growth.
Saltwater Interactive helps businesses clarify their messages, strengthen marketing and business development, improve internal systems, and build smarter paths to growth.
Featured in
Fractional executive firepower. Integrated growth systems. Measurable momentum.
Forbes
PRWeek
Bulldog Reporter
ReadWrite
TechStrong.ai
Search Engine Watch
Broward New Times
Forbes
PRWeek
Bulldog Reporter
ReadWrite
TechStrong.ai
Search Engine Watch
Broward New Times
01 / Our Foundation
Four Senior Strategists. A Century of Combined Experience. One Integrated Model.
Senior expertise across brand strategy, operations, creative direction, and ecosystem thinking - embedded fractionally inside your business.
Founder & Principal
Brand Strategy & Business Development
Julie Wohlberg
Julie leads brand strategy, positioning, messaging, PR, business development, partnerships, and high-touch growth strategy.
Brand positioning / Perception shaping / Relationship-building / Go-to-market strategy / Crisis communication
Julie shapes the story and opens the opportunity.
Co-Founder & Managing Partner
Growth Systems & Operations
Kevin Laird
Kevin leads CRM architecture, workflow design, dashboards, process improvement, AI-enabled automation, and performance infrastructure.
CRM architecture / Workflow design / Process improvement / AI automation / Performance metrics
Kevin builds the systems that keep momentum moving.
Creative Director
Brand Identity & Visual Experiences
Aaron Snyder
Aaron leads visual identity, creative development, and brand experience across digital and physical channels.
Visual identity / Brand campaigns / Packaging design / Environmental design / Brand experience
Aaron translates strategy into premium visual presence.
Partner Strategist
Integrated AI Systems & Growth Architecture
Chris Heuer
Chris leads founder mentorship, ecosystem strategy, community architecture, and future-of-work positioning.
Founder mentorship / Ecosystem strategy / Community architecture / Human-centered AI / Partnership strategy
Chris builds the long-term thinking that keeps growth sustainable and human-centered.
Together, Saltwater gives clients strategic imagination, operational discipline, creative clarity, and future-focused thinking - embedded inside the business on a fractional basis.
Why Saltwater
Senior Talent. Flexible Engagement. Measurable Growth.
Most startups and growth-stage organizations do not need a full suite of full-time executives. They need the right expertise at the right time. Saltwater provides senior strategy, creative, operations, and growth leadership through a flexible fractional model that scales with your business.
You Work Directly With Senior Experts
No account managers. No junior handoffs. The people developing the strategy are the same people delivering the work.
We Connect Strategy With Execution
From positioning and business development to creative direction, AI systems, CRM, and operations, we connect the work that most firms leave disconnected.
Expertise That Scales With You
Access executive-level marketing, operations, business development, and creative leadership without hiring a full internal department.
AI That Accelerates People
We use AI to make research, workflows, reporting, and execution faster - while keeping strategy, relationships, creativity, and judgment where they belong: with experienced people.
What We Do
Integrated Services. One Clear Direction.
We connect strategy, creative, operations, and growth systems into one cohesive function embedded inside your business.
01
View All Services
Brand Strategy
- Positioning & Messaging
- Launch & Campaign Strategy
- Go-To-Market Planning
- Public Relations & Communications
Operations & Systems
- CRM Architecture & Strategy
- AI-Enabled Workflows
- Process Improvement
- Dashboards & Performance Infrastructure
Creative Direction
- Visual Identity & Brand Design
- Brand Experience
- Campaign Creative
- Web & Digital Experience
Growth & Partnerships
- Business Development & Outreach
- Strategic Partnerships
- Sales Support
- Market Expansion Strategy
Who We Work With
Built for Founder-Led and Premium Brands Entering Their Next Stage
We especially excel when the opportunity is real, but positioning, structure, follow-up, or systems have not caught up yet.
B2B & B2C Tech Companies
Clearer positioning for complex products, organized growth systems, and founder visibility.
Positioning / GTM / Sales systems / Founder narrativeHealth, Beauty & Wellness
Premium positioning grounded in story, trust-building campaigns, and community strategy.
Storytelling / Campaigns / Partnerships / PackagingFood, Beverage & Hospitality
Brand narrative, experiential growth, PR, launch strategy, and repeatable guest moments.
Events / PR / Partnerships / CRM systemsGrowth-Stage Organizations
Strategic alignment across teams, senior support, and systems that scale cleanly.
Strategy / Systems / Operations / ReportingFounder-Led Businesses
Founder positioning, relationship-led growth, and systems that scale beyond the inbox.
Founder narrative / BD / Relationships / Growth systems02 / Selected Work
Selected Work
Our work has spanned decades and continents, ranging from startup brand positioning and go-to-market strategy to managing global communications, service, and business development teams. From launch to exit, and every stage in between.
Brand StrategyFotolia By Adobe
Global communications, strategic positioning, and growth-stage brand leadership.
WellnessLive Ultimate
Brand growth, campaign direction, and premium wellness market positioning.
TechnologyYield Software
Complex product messaging and go-to-market support for technical buyers.
ConsumerAmavara Sunscreen
Retail-ready brand story, partnership development, and market expansion support.
Start With Clarity
Your company may not need more marketing.
It may need clearer positioning, a stronger sales process, better systems, or a more connected growth strategy. Connect with us to create a custom solution that will drive results for your organization.
