Nonprofit Event Strategy
Serena Williams Live Ultimate Run
Event planning, logistics, city permitting, sponsorship sales, event marketing, and media outreach for a large-scale nonprofit run benefitting The Serena Williams Fund.
Challenge
- A four-month planning window from concept to execution.
- Multiple approval rounds across large teams and high-profile stakeholders.
- Ocean Drive closure, permitting, course design, safety, security, and city logistics.
Approach
- Developed the event strategy, sponsor deck, event-site needs, and communications plan.
- Managed social media, earned media, paid media, sponsorship sales, and media outreach.
- Secured a sponsor roster that fit the event and did not conflict with Serena’s existing contracts.
Result
- Generated 1 billion-plus media impressions.
- Coverage included The Today Show with Al Roker, Rolling Stone, The New York Times, and hundreds of other placements.
- Exceeded undisclosed fundraising goals through ticket sales and sponsor dollars.
Wellness Brand Growth
Live Ultimate Whole Skincare & Superfoods
A post-launch luxury skincare and wellness brand needed a clearer route to market, stronger outreach, and a coordinated growth strategy for brand awareness, sales, retail placement, and resort partnerships.
Challenge
- Launch lag after going to market without a centralized growth strategy.
- No detailed outreach plan for media, influencers, awards, or certifications.
- Previous retail-marketplace attempts created losses and unexpected expenses.
Approach
- Developed a digital transformation and path-to-market plan.
- Built influencer, celebrity seeding, grassroots marketing, awards, and certification strategies.
- Supported investor pitching and expansion planning.
Result
- Achieved a 47% increase in annual revenue.
- Increased brand mindshare through awards submissions, certifications, key placements, influencer campaigns, and grassroots marketing.
- Expanded into superfoods through custom white-label formulation sourcing and negotiation.
Consumer Product Launch
Amavara Sunscreen
Brand development and product-launch support for a reef-safe, EWG-rated sunscreen, including packaging, market strategy, launch planning, press outreach, and an influencer partnership with professional surfer and mom Bethany Hamilton.
Challenge
- Needed pre-launch strategy across marketing spend, burn rate, initiatives, and submissions.
- Required focus groups and archetype refinement to create effective packaging.
- Needed media relations, awards, certifications, social content, and partner spokesperson negotiations planned before launch.
Approach
- Guided brand strategy, packaging design, launch execution, paid and earned media, and influencer relations.
- Aligned eco-friendly packaging with cost efficiency, brand positioning, and audience expectations.
- Structured launch partnerships and spokesperson opportunities.
Result
- Launched with cost-efficient, brand-aligned eco packaging.
- Activated a launch partnership with Bethany Hamilton.
- Supported national earned media, safety and environmental certifications, awards, social media, influencer marketing, and paid media oversight.
Nonprofit & Environmental Partnerships
CCA Florida / St. Lucie County / Voici Bernadette
Sponsorship, fundraising, event planning, and media relations support for MMPS Environmental, St. Lucie County, and Coastal Conservation Association Florida around the sinking of the modern pirate vessel Voici Bernadette as an artificial reef off St. Lucie County.
Challenge
- Limited nonprofit resources paired with aggressive fundraising and media goals.
- Volunteer and outsourced teams had limited time and partial skill sets.
- The event required follow boats, live-stream support, and a post-deployment gathering.
Approach
- Advised on fundraising goals, language, mission refinement, and use-of-funds messaging.
- Supported social media marketing, strategic sponsor outreach, activations, local fundraising events, and media outreach.
- Helped clarify how limited resources could be directed toward high-impact work.
Result
- Fundraising goals were achieved, allowing the organizations to clean, strip, and deploy the 200-foot vessel.
- National media placements included Fox News and The Weather Channel, along with trade and niche publications.
- Post-deployment fundraising helped begin work toward the next vessel in the county’s artificial reef trail.
Remote Creative Coordination
Shine A Little Love with Brian Collins
During the 2020 COVID lockdown, Saltwater worked with singer-songwriter Brian Collins, more than 80 musicians, actors, comedians, and a team of first responders and frontline heroes to produce and share a music video PSA.
Challenge
- Participants were scattered around the world with different levels of connectivity.
- Musicians had to learn, perform, and submit videos within a tight two-week window.
- Traditional studio and newsroom outreach channels were unavailable or ineffective.
Approach
- Coordinated remote recording workflows and a virtual production calendar.
- Combined social media outreach, personal contact research, grassroots promotion, and paid social support.
- Built a campaign that gave performers and frontline participants a coordinated way to share the message.
Result
- Completed the video in a two-week turnaround.
- Generated more than 750,000 views across social channels in 48 hours.
- Supported radio airplay and secured an industry music-conference panel for Brian Collins and collaborators.
Global Social Platform
Multiply
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Global Communications
Fotolia (By Adobe)
Coming Soon
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