Client commercialization program
One integrated commercialization team
Three disciplines.
One connected path
from product to market.
Through Good Stuff Manufacturing, growing consumer brands can access a senior, hands-on team across strategy, creative, ecommerce, communications, digital growth, partnerships, technology and operational execution.
Built around your brand
Every engagement is shaped around your product, stage, audience, resources and commercial goal.
Delivered under one roof
Strategy and execution stay connected, reducing handoffs, delays and conflicting direction.
Available when needed
Engage us for a launch, focused project, growth initiative or ongoing fractional support.
The team behind the launch
Senior expertise across the three pillars brands need to grow.
No junior handoffs and no disconnected vendor roster. Strategy, digital infrastructure and creative execution are led by three experienced specialists working as one team.
Strategy + Commercial Growth
Julie Wohlberg
Founder | Principal
Senior brand, communications and growth strategist with 25 years of experience launching, positioning and scaling businesses, including 15+ years across skincare, suncare, beauty, wellness, nutraceuticals, superfoods and consumer products.
Digital + Operational Infrastructure
Kevin Laird
Director, Digital Implementation & Operations
Digital implementation and operations leader specializing in ecommerce, SEO, analytics, automation and scalable systems. Kevin is a Lean Six Sigma Black Belt, former college football player and holds a master's degree in Sport Psychology.
Brand + Creative Execution
Aaron Snyder
Creative Director
Multidisciplinary creative director with more than 20 years of experience across brand identity, packaging, illustration, advertising and production-ready design for beverage, food, beauty, consumer products and digital experiences.
Integrated services under one roof
Build the brand. Create demand. Support scale.
Services can be combined into a turnkey launch or selected individually around a specific need. Every engagement begins with discovery and a custom scope.
Brand Strategy
Positioning, audience, competitive landscape and brand architecture.
Naming + Messaging
Brand names, product names, value propositions and voice.
Identity Systems
Logos, color, typography, art direction and brand standards.
Packaging Design
Componentry, labels, illustration and production-ready files.
Websites + Ecommerce
Conversion-focused sites, stores, product pages and integrations.
Launch Strategy
Go-to-market plans, channel priorities and campaign roadmaps.
Communications + PR
Brand storytelling, press materials, media outreach and founder positioning.
Content + Collateral
Sales decks, sell sheets, wholesale tools, email and social creative.
SEO + AI Search
Search visibility, content strategy and technical optimization.
Paid Media
SEM, PPC, paid social, campaign management and optimization.
Influencer Partnerships
Talent strategy, outreach, campaigns and activation planning.
Business Development
Strategic alliances, sponsorships and relationship-led growth.
Retail + Path to Market
Channel planning, buyer materials, distribution and placement strategy.
Automation + AI Agents
Lead workflows, customer journeys and operational automation.
Analytics + Reporting
Conversion tracking, dashboards and performance insights.
Fractional Leadership
Senior ongoing direction without the cost of a full in-house department.
Selected case studies
Experience across strategy, visibility and launch.
These examples reflect prior Saltwater work and partnerships. Featured individuals and organizations do not endorse Good Stuff Manufacturing, this partnership or any prospective client.
Selected Case Study
Serena Williams Fund
Event strategy, sponsorship, marketing and media activation with more than one billion reported media impressions.
Selected Case Study
Amavara Sunscreen
Pre-launch brand, packaging, communications and athlete-partnership strategy featuring Bethany Hamilton.
Selected Case Study
Live Ultimate
Skincare and superfoods growth strategy spanning retail path, partnerships, visibility and product expansion.
Selected creative work
Designed to launch, sell and scale.
Start with a launch or growth conversation
Ready to turn a great product into a market-ready brand?
Tell us where your brand stands today and what you need next. We will follow up personally to discuss your priorities, timing and the right path forward.
