-
Team Spotlight: Kevin Laird, Director of Digital Implementation & Operations
Kevin brings together digital strategy, operations leadership, systems development, consumer psychology, and a lifelong connection to sports and performance. At Saltwater Interactive, he supports website development, technical implementation,…
4 min read
-
How Purpose-Driven Brands Can Avoid Sounding Performative
Consumers increasingly expect the brands they support to stand for something. They want cleaner ingredients, responsible sourcing, ethical production, thoughtful packaging, inclusive representation, charitable impact, and companies that…
4 min read
-
Private-Label Wellness Products: How to Build a Brand That Does Not Look Private Label
Private-label manufacturing has created extraordinary opportunities for wellness founders. It has also created an awkward reality: another company may be selling a very similar product. That does not…
4 min read
-
The Wellness Startup Marketing Checklist: What You Need Before You Launch
There is a special kind of startup optimism that says: “We have the product. We’ll figure out the marketing later.” Later generally arrives approximately five minutes before the…
4 min read
-
How to Launch a Wellness Brand: From Product Idea to Market-Ready Business
Launching a wellness brand can feel wonderfully exciting right up until someone opens a spreadsheet. Then come the questions. Who is the customer? What makes the product different?…
4 min read
-
How to Launch a Skincare or Wellness Product Without a Massive Marketing Budget
Launching a new skincare, beauty, wellness, or better-for-you consumer product can feel like an expensive proposition. Large brands enter the market with celebrity partnerships, national advertising, elaborate launch…
4 min read
Saltwater Interactive
