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AI Capability Is Getting Cheaper. Trust Is Getting More Expensive.
Anthropic’s Opus 5 launch is not just another model-release story. For business leaders, it is a reminder that AI capability is becoming easier to buy while trust, governance,…
4 min read
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Your Brand Is No Longer Competing for the Click. It Is Competing to Be the Answer.
AI search is not replacing brand strategy. It is exposing whether brand strategy is clear, credible and consistent enough to be understood.
4 min read
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The Salesforce Backlash Is Really a CRM Strategy Warning
Recent reports of companies replacing costly CRM contracts with AI-built internal tools point to a larger issue: CRM decisions are no longer just software decisions.
4 min read
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250 Years Later
Today, America celebrates 250 years of independence. For me, this anniversary carries a different kind of weight. I spent four years growing up outside Boston, in the small…
4 min read
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The Innovator’s Paradox
The greatest threat to innovation isn’t a lack of creative people. It’s that the systems organizations build to create consistency often become the very systems that prevent them…
4 min read
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Getty, OpenAI, and Why This Feels Like Déjà Vu
When Getty Images announced its partnership with OpenAI, many treated it as just another AI integration. For anyone who lived through the rise of microstock, it feels like…
4 min read
Saltwater Interactive
