Strategic Marketing & Communications Retainers
Great branding isn’t just about a logo or a color palette. It’s about crafting a cohesive, compelling identity across every touchpoint—from your packaging and website to the way your product is positioned in the marketplace. That’s where we come in.
Saltwater Interactive offers high-level brand strategy services that function like a fractional CMO—bringing senior-level expertise without the full-time cost. Whether you’re launching a new product, refreshing your identity, or preparing for a major marketing push, we can lead the charge and make sure your brand shows up with clarity, consistency, and confidence.
Why Brand Strategy Matters
- Consistency builds trust – Unified messaging and design across every channel
- Positioning is everything – Identify your unique edge and amplify it
- Packaging and presentation – Stand out on shelves and screens
- Go-to-market clarity – Launch with purpose, vision, and traction
- Customer connection – Tap into what matters to your audience
- Scalability – Build a foundation that grows with your business
What We Bring to the Table
- Full brand audits and strategic overhauls
- Product launch support (naming, messaging, design guidance)
- Packaging and componentry consultation for physical goods
- UX, website, and digital brand alignment
- Messaging hierarchy and copy development
- Social media and social advertising strategy
- Short-term campaigns and long-term brand building
Our work is designed to adapt to your needs. Whether you’re looking for a complete brand reset or support on a focused campaign, we provide strategy-first consulting that cuts through the noise and gets you results.
Strategic Communications & Outreach
If your brand has something to say, we make sure the world hears it.
Our communications approach is rooted in clarity, consistency, and credibility. Whether you’re launching a new initiative, navigating a brand refresh, or building long-term visibility, Saltwater Interactive deploys high-impact strategies designed to reach the right audience—at the right time—across the right channels.
What We Deliver
- Integrated Communications Strategy
Unify messaging across public relations, social media, newsletters, email marketing, influencer engagement, and website content for maximum brand resonance. - Public Relations & Media Outreach
National and regional media relations, thought leadership development, press release creation, distribution, and proactive pitching that earns real coverage. - Executive Positioning
Build authority for founders, CEOs, and key leadership through speaking engagements, contributed articles, podcast appearances, and media features. - Content & Copywriting
Compelling, keyword-rich content for websites, blogs, case studies, press materials, and lead magnets that convert. - Reputation & Crisis Management
Strategic counsel, response planning, and messaging development when it matters most. - Event Communications & Media Kits
From red carpet run-of-show scripts to B2B product launch briefings, we prep your brand to shine in the spotlight. - SEO & Digital PR
Optimize owned media channels while building backlinks, driving referral traffic, and enhancing organic discoverability. - Influencer & Affiliate Communications
Scripted campaign messaging, influencer vetting and negotiation, brand alignment, and ongoing relationship management.
Why Saltwater?
With over two decades of experience spanning consumer brands, nonprofits, tech startups, and celebrity-driven campaigns, we understand what makes a story stick. Our clients don’t just show up in the news cycle—they shape it.
Whether you’re starting from scratch or re-aligning your voice in a changing market, we help you build a communications foundation that is proactive, persuasive, and positioned for growth.
Let’s amplify your impact.