Company News

Team Spotlight: Kevin Laird, Director of Digital Implementation & Operations

2a59c35d 014a 4aa9 a4b0 a8dd67ac330c.webp

Kevin brings together digital strategy, operations leadership, systems development, consumer psychology, and a lifelong connection to sports and performance.

2a59c35d 014a 4aa9 a4b0 a8dd67ac330c.webp

At Saltwater Interactive, he supports website development, technical implementation, search optimization, analytics, automation, and the digital infrastructure businesses need to establish a strong market presence and scale effectively. With more than six years of experience in operations leadership and process improvement, Kevin approaches digital work with a systems-driven mindset—focusing not only on how an experience looks, but how efficiently it functions, how clearly it supports the customer journey, and how well it can grow with the business behind it.

Kevin holds a bachelor’s degree in Psychology from the University of Florida and a master’s degree in Sport Psychology from Georgia Southern University. He is also a Lean Six Sigma Black Belt, combining expertise in human behavior, motivation, performance optimization, operational excellence, and continuous improvement.

Throughout his career, Kevin has focused on improving organizational performance through scalable systems, streamlined workflows, automation, analytics, and data-informed solutions. His work has included initiatives designed to increase efficiency, strengthen customer experience, reduce operational friction, and create sustainable frameworks for long-term growth.

His performance-focused perspective is also deeply personal. A former college football player at Maryville College, Kevin later completed an internship with the Hank Haney International Junior Golf Academy on Hilton Head Island, working within an elite athletic-development environment. Today, he remains active in tennis and golf and maintains a strong interest in sports psychology, training, recovery, nutrition, wellness, and performance-focused consumer products.

That combination gives Kevin a distinctive perspective at the intersection of technology, operations, business growth, and customer behavior. He helps Saltwater clients build digital systems that are not only visually compelling, but functional, measurable, efficient, and designed to support what comes next.