Live Ultimate Whole Skincare
Luxury Wellness Brand Launch + Influencer Strategy
What We Did
Brand Expansion · Influencer Campaigns · Social Strategy · Press Placement · Education Campaign
The Challenge
Launch and expand a luxury wellness brand rooted in clean, high-performance skincare — and later, superfood nutrition — while educating consumers in a crowded market.
The Solution
We developed and executed a multi-channel influencer and education-driven launch, including:
- High-impact Instagram influencer campaigns featuring talent like Viola Davis, Anthony Anderson, and Victoria’s Secret models
- A branded awareness movement: #ReadYourLabels, educating consumers about hidden toxins
- Strategic press placements in Elle, Celebuzz, Radar Online, and awards season lounges
- Product positioning for EWG #1 rated sunscreen and celebrity-favorite face masks
The Results
📈 Surge in social media engagement and brand discovery
🏆 Products named #1 in category by multiple publications
💬 Influencer-generated content that drove organic trust and brand love
🛍 Expanded product lines and market reach from skincare into superfoods
CCA / St. Lucie County / MMPS Environmental: Sinking of the Voici Bernadette
Environmental Impact Campaign + Media Strategy
What We Did
Media Outreach · Environmental Advocacy · Fundraising Support · Stakeholder Coordination
The Challenge
Assist with public awareness and fundraising for the safe cleaning, transport, and deployment of the Voici Bernadette, a retired 180-foot cargo ship, as an artificial reef off the coast of St. Lucie County.
The Solution
Working alongside CCA Florida, St. Lucie County, and MMPS Environmental, Saltwater provided:
- Strategic media outreach that secured national coverage on Fox News and The Weather Channel
- Featured placement in marine industry publications, environmental blogs, and local news outlets
- Messaging support to boost public and donor engagement
- Communication materials that helped raise over $200,000 to fund the vessel’s preparation and reef deployment
- Secured corporate sponsorships for the follow boat to follow the vessel and watch the deployment
The Results
🌊 National and regional media visibility
💸 Over $200,000 in project fundraising
🛳 Successful deployment of Florida’s newest artificial reef
🌱 Long-term benefit to marine ecosystems and coastal tourism
Shine A Little Love (2020)
A Global Music Video PSA for Unity During Lockdown
Produced during the height of the pandemic, this cross-genre video campaign united over 80 musicians and frontline heroes to uplift a world in crisis.
As the world shut down in early 2020, Saltwater Interactive joined forces with singer/songwriter Brian Collins to produce a collaborative music video featuring his hit song “Shine A Little Love” — the highest-ranking independent country song in CMT history.
The video brought together more than 80 musicians from around the world, including members of Chicago, Zac Brown Band, The Coral Reefer Band, Sister Hazel, Billy Dean, Lee Oskar, and others.
We also spotlighted everyday heroes: hospital staff, grocery clerks, pilots, teachers, students, and first responders — each contributing a clip from quarantine that brought a personal voice to a global chorus.
The PSA earned national media coverage, including features on Fox News, and was picked up by regional TV and print outlets across the U.S. It served as a moving tribute to the resilience and heart of people across industries and borders.
Key Highlights:
- 80+ contributors across music, healthcare, education, and essential industries
- Campaign concept, coordination, and content editing under lockdown constraints
- National media placements and viral organic shares
- Emotional storytelling that bridged celebrity and community
Fotolia (Now Adobe Stock)
From Startup to Acquisition: Scaling a Global Creative Platform
Director of Communications & Business Development for Fotolia from launch through exit to Adobe.
As Fotolia’s Global Director of Communications and Business Development, I played a pivotal role in scaling the brand from an early-stage startup into one of the world’s leading stock photography platforms. Over several years, I helped drive exponential growth through organic marketing, social media, strategic PR, and high-impact partnerships — including key collaborations with Discovery Communications, Moo, and Adobe.
My leadership spanned global brand positioning, partner development, media strategy, and influencer engagement. This comprehensive, multifaceted approach helped fuel the company’s rapid user base expansion and ultimately contributed to its acquisition by Adobe, where it was rebranded as Adobe Stock.
Key Highlights:
- Launched and scaled brand visibility in global creative, tech, and media markets
- Formed and managed strategic partnerships with brands like Discovery and Moo
- Led global PR, media relations, and influencer engagement campaigns
- Helped position the platform for acquisition by Adobe, now known as Adobe Stock