Description
Make Your Website Easier to Understand—and Easier to Act On
Your website copy should quickly tell visitors who you help, what you offer, why it matters, and what they should do next.
When the language is vague, generic, inconsistent, or overly complicated, potential customers may leave without understanding the value of your business—even when the underlying offer is strong.
The Saltwater Interactive Website Copy Audit provides a focused expert review of up to five important website pages, with practical recommendations for improving clarity, consistency, credibility, and conversion.
This Audit Is Designed For
- Businesses whose website copy feels generic or outdated
- Brands that struggle to explain what makes them different
- Service providers whose visitors are not taking the next step
- Organizations with inconsistent messaging across key pages
- Founders who are too close to the business to assess the copy objectively
- Teams preparing for a website refresh, rebrand, or broader copywriting project
What We Review
Your audit includes review of up to five primary website pages, such as your:
- Homepage
- About page
- Core service or product pages
- Contact or conversion page
- Primary landing page
We evaluate:
- Positioning and value-proposition clarity
- Audience relevance
- Headlines and supporting language
- Message hierarchy and page flow
- Calls to action
- Brand voice and tone
- Consistency across pages
- Trust signals and credibility
- Proof and objection gaps
- Unnecessary jargon, repetition, and ambiguity
- Opportunities to strengthen understanding and conversion
What You Receive
- A branded written audit report
- Page-by-page observations
- Screenshots and specific examples
- Recommendations for stronger headlines, messages, and calls to action
- A prioritized fix-first action plan
- Guidance on what to retain, revise, remove, or clarify
- A 30-minute findings and recommendations call
Turnaround Time
Your completed audit will be delivered within five business days after Saltwater receives your completed intake form and links to the pages being reviewed.
After Purchase
Following checkout, you will receive:
- A brief copy-audit intake questionnaire
- Instructions for selecting and submitting up to five pages
- A link for scheduling your findings call
Implementation Credit
The $249 audit fee may be credited toward a qualifying Saltwater copywriting or copy-implementation engagement booked within 30 days of audit delivery.
Important Scope Information
This audit provides strategic recommendations, examples, and directional language. It does not include:
- A complete rewrite of the submitted pages
- Finished website copy
- Website design or development
- Direct edits inside your website
- SEO keyword research
- Technical SEO remediation
- Review of more than five pages
- Ongoing consulting or revision rounds
Full copywriting, messaging development, and implementation may be scoped separately after the audit.
Purchase the Website Copy Audit and get a practical roadmap for making your message clearer, more credible, and more persuasive.
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