FOR IMMEDIATE RELEASE
New referral and white-label model gives manufacturers an integrated launch team without adding payroll, overhead or internal delivery burden
Boca Raton, FL, June 17, 2026 — Saltwater Interactive (https://saltwaterinteractive.com), a strategy-driven marketing, growth, creative, website and AI solutions studio, has launched a Manufacturer Partnership Program designed to help contract manufacturers, co-packers, laboratories and private-label producers support clients beyond formulation and production.
The program gives manufacturers a structured way to connect emerging and established brands with senior support across positioning, packaging, product launches, websites, public relations, digital implementation, partnerships, retail readiness and ongoing growth.
Manufacturers may participate through a referral, white-label or hybrid model. Saltwater manages scoping, staffing, workflow and delivery, allowing partners to expand their client offering without building an internal agency or adding fixed overhead.
“Manufacturers can create an exceptional product, but many founders still struggle with what comes next,” said Julie Wohlberg, Founder and Principal of Saltwater Interactive. “A successful production run does not automatically create positioning, demand, distribution or sell-through. Our role is to provide the commercialization layer that helps brands launch stronger and creates better conditions for larger and more frequent reorders.”
A Turnkey Launch Solution
Saltwater’s model is designed to replace the fragmented process in which founders must coordinate separate strategists, publicists, designers, developers and digital specialists.
“For emerging consumer brands, identity, packaging, sales materials, ecommerce assets and campaign creative are essential building blocks,” said Aaron Snyder, Creative Director at Saltwater Interactive. “When strategy, design and digital implementation are aligned early, the brand feels more cohesive, moves faster and shows up more professionally everywhere a customer, buyer or partner encounters it.”
Its senior team brings together three connected disciplines:
- Strategy, communications and market development, led by Wohlberg
- Brand identity, packaging and creative execution, led by Creative Director Aaron Snyder
- Digital implementation, operations, analytics and automation, led by Kevin Laird, Director of Digital Implementation & Operations
The team has worked together across complex brand, creative and digital initiatives, allowing each discipline to develop in parallel rather than moving through disconnected departments or vendors.
For white-label brand owners, the result is a turnkey launch solution with one coordinated team, one strategic direction and a more cohesive path from product concept to market entry.
“Our integrated structure is built to reduce the handoffs and operational friction that slow launches down,” Laird said. “Strategy, creative, websites, analytics, automation and customer workflows are developed as one connected system. With a senior team and Lean process mindset behind the work, brands can move faster, make better-informed decisions and launch with infrastructure designed to support measurable growth.”
Value for Manufacturing Partners
Participating manufacturers may benefit from:
- Expanded client services without new payroll or permanent headcount
- Referral commissions or built-in white-label service margins
- Stronger client retention through a trusted partner ecosystem
- Better-prepared brands entering the market
- Greater potential for sell-through and repeat production volume
- One coordinated team managing client execution
Saltwater offers structured launch packages for brands at different stages, along with custom projects and ongoing retainers for companies entering growth, repositioning, expanding into retail, launching new product lines or requiring fractional marketing leadership.
The firm’s category experience includes skincare, suncare, beauty, healthy aging, wellness, nutraceuticals, superfoods, functional beverages, sports performance and other consumer-product markets.
For more information about the program or to sign up for a pilot program, manufacturing firms can visit SaltwaterInteractive.com.
About Saltwater Interactive
Saltwater Interactive is a strategy-driven marketing, growth, creative, website and AI solutions studio helping founders, brands and growing organizations clarify their message, strengthen their digital presence and build smarter systems for growth.
Services include brand and go-to-market strategy, public relations, packaging and creative, websites and digital implementation, business development, partnerships, AI systems, automation and fractional marketing leadership.
Media Contact
Julie Wohlberg
Founder & Principal
Saltwater Interactive
julie@saltwaterinteractive.com
484-201-7068
saltwaterinteractive.com
