Media Spend Planning
Forecast budgets, allocate by channel, and identify efficiency opportunities.
Growth Sprint
Prepare for Holiday Season 2026 with a confident, coordinated plan.
What’s Included
Forecast budgets, allocate by channel, and identify efficiency opportunities.
Map key moments, offers, and launches across the customer journey.
Align creative, messaging, and offers to audience and funnel stage.
Review priority pages for clarity, speed, offers, UX, and conversion friction.
Review cadence, segmentation, and automation opportunities for peak performance.
Clarify channel mix, audience strategy, creative tests, and bidding direction.
Surface process, inventory, and technology gaps that could affect delivery.
The Process
Week 1
Kickoff, intake, stakeholder interviews, performance review, and goal alignment.
Week 2
Deep-dive into data, customer journeys, campaigns, offers, and operational readiness.
Week 3
Build the integrated holiday plan across spend, campaigns, content, journeys, and operations.
Week 4
Refine, align stakeholders, and hand off a practical plan your team can execute.
Your Role
What’s Not Included
Campaign production and implementation are not included. We provide the integrated plan and recommendations for your team or partners to execute.
Kickoff Scheduling
After checkout, Saltwater will review your intake and email a private scheduling link within one business day.
Client Intake
Complete this short intake, then continue to secure checkout. Your answers will be attached to the order so we can prepare before kickoff.